Understanding Natural Behavior is Today’s Hidden Competitive Advantage
Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories on how they’ve successfully helped organizations achieve their goals by applying practical insights on human design.
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Experience the DNA Discovery Process with Your Team
Regardless of the size of your team or organization, the DNA Behavior Discovery Process includes the assessment and a suite of available reports (including the Leadership Behavior DNA Report) and digital reporting options to make behavioral data practical to “Know, Engage, and Grow” every employee, advisor, and client. Startup and Enterprise training options available.
What Others are Saying
“Lee Ellis continues to honor the ethos of service, first in his own leadership and then in his passion to teach others…” — Jim Collins, author Good to Great, co-author Built to Last
“…There are few that have made significant strides on making ‘knowing yourself’ operational and real as Lee and Hugh have in this marvelous book…”
“This is the book that I have longed for during my decades in managing talent, and Lee and Hugh have brought the two together with a clear and action-focused model…”
“Lee Ellis and Hugh Massie have crafted a powerful how-to manual for leaders and those who aspire to lead…”