2021 Award Winner
Understanding Natural Behavior is Today’s Hidden Competitive Advantage – Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories on how they’ve successfully helped organizations achieve their goals by applying practical insights on human design. Visit the Media section for the latest news.

Lee Ellis

Hugh Massie
News, Interviews & Media
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Training Opportunities
Experience the DNA Discovery Process with Your Team
Regardless of the development goals or size of your team or organization, we use the DNA Behavior Discovery Process and digital reporting options to make behavioral data practical to “Know, Engage, and Grow” every employee, advisor, and client.
Whether your needs include leadership development, diversity and inclusion, positive accountability, or how to manage differences, we have several startup and enterprise training options available.
What Others are Saying
“Lee Ellis continues to honor the ethos of service, first in his own leadership and then in his passion to teach others…” — Jim Collins, author Good to Great, co-author Built to Last
“…There are few that have made significant strides on making ‘knowing yourself’ operational and real as Lee and Hugh have in this marvelous book…”
“This is the book that I have longed for during my decades in managing talent, and Lee and Hugh have brought the two together with a clear and action-focused model…”
“Lee Ellis and Hugh Massie have crafted a powerful how-to manual for leaders and those who aspire to lead…”